Carbon Mirage Follow Up
Carbon Mirage Follow Up
By Jim Reynolds | www.reynolds.com
Hello, my trusted and respected subscribers—paid and unpaid alike.
Our following is still relatively small compared to where we’re headed. And that’s just fine.
As you’ve seen from the variety of what I publish, I’m actively testing what resonates most with this audience. I watch which pieces you view, how quickly the counters rise throughout the day, how often you come back to re-read. I also get a stream of comments and emails that help me decide what to try next.
On my end, it’s about how quickly I can turn around high-caliber content. That includes the daily news digests, commentary, and the medium-form essays. As I’ve said before, Hailstones, Torch & Crow, and Straight Up News Summaries are as much a product of my background in programming as they are of my writing. Producing these formats daily (sometimes multiple times) requires automation to fetch the stories, so I can focus on the editing, the insight, the quips—and the jokes. Bob helps. That’s why he got his own series.
Still, while the digests build consistency and tone, I believe it’s the essays that drew most of you here in the first place. Apparently, I have a peculiar way of communicating. One of my writing companions puts it this way:
“Jim, you bring in the weird.”
Guilty. I try to lace each essay with just enough absurdity to keep the pace brisk and the hits flying—everything moving with velocity toward the punchline. The button. The one-liner you didn’t see coming.
But enough about that. Here’s why I’m writing to you directly today.
Every so often, a piece catches fire. People read it, re-read it, and start sharing it. The Carbon Mirage is one of those. The numbers keep climbing.
My larger plan is to grow the audience through X (Twitter). I’m still testing strategy over there. But right here on Substack, with you—my initial band of existing readers—there’s still room to experiment.
So here’s the idea:
If you liked The Carbon Mirage, forward it to just three people you know.
That’s it. Three. Let’s see if we can move the needle together.
No pressure. I’m just asking for some free subscriptions.
Let’s see what happens.
Bob is watching.
We don’t know where Larry is.
Sincerely,
Jim Reynolds | www.reynolds.com